Nike and Liverpool Are Close To Agreeing New Kit Deal
It will be the first time Nike and Liverpool will team up and it sure will be worth it! According to The Telegraph Liverpool is negotiating with Nike new jersey deal that should break a previous Kit deal that Manchester United signed with Adidas worth £75m-per-year back in 2014.
Liverpool's current deal with New Balance will run out at the end of this season and it's not a surprise that Liverpool worldwide fan base is growing. It's mainly due to recent Liverpool domestic and international success of the team and also individual players and staff. Jurgen Klopp has been voted the best manager of the last year while Alisson Becker and Virgin Van Dijk won multiple individual Champions league trophies and VVD just missed Ballon D'or to Leo Messi.
Liverpool's current deal with New Balance is worth £45 million-per-year and as previously stated Liverpool is looking to strike a new deal that would trump Man United deal with Adidas. According to reports Liverpool is not only looking to get the most lucrative deal in club's and leagues history but also challenge for the most lucrative kit deal in the whole world of football. Barcelona currently earns £98 million each year from Nike, while Real Madrid makes £107 million per season from Adidas. It is clear that Liverpool is ready to join the La Liga giants and negotiate a massive deal.
Liverpool is currently valued at $1.22 Bn a the new Kit deal with all the incomes coming from Champions League, Cups, and TV rights will provide financial injection that will allow Liverpool to attract even more attention from the world-class players.
Let's see if Liverpool will manage to win Premier League Title after 30 seasons and capitalize on its current form.